Wayfinding Focus

Wayfinding Focus – Gardner MA

The City of Gardner Massachusetts has accomplished successes in focusing on improving the Wayfinding experience, including, but not limited to:

GardnerMagazine.com spoke with Gardner MA Mayor Michael Nicholson about Gardner’s accomplishments in wayfinding including signage and more. Here’s what he had to say:

Mayor Nicholson: One of the things that I think we’ve been the most successful with was bringing our own line and signs department into a unit of the DPW. That way we can do a lot more inhouse than rather than having to wait for an order to come in. But we can also do a lot more on demand. What we’ve been able to do with that is work a lot on our street signs, on our information signs that we have throughout the city, on the sandwich boards that you see in the area, on the banners that hang from the light post. Just different ways to get information out there. Now we did receive a grant from the state to study how were doing. And if there’s any improvements that we need to make. Some of the stuff ID like to do more on my end is if you go to the intersection behind Hannaford, you’ll see a Victorian post that has assigned boards on it. And we don’t have to have all of the different sandwich board a frames out there. That’s a recycled light post that was hit by a plow that we couldn’t repair as a light post. So we just turned it into a sideboard and that’s the way we recycle something like that to get it out there. And we had about 5 or 6 of those still in stock. So I’d like to replace some of the white sign boards out there with something like that. Just to make it look a little cleaner. And then work with the committee that’s being funded through the grant to see how we can improve our general wayfinding throughout the downtown, and throughout the city to make sure people know where they are and what’s going on in the city. Especially if they new visitors to the area.